Amazon Go: A Store Of The Future

Aytana Martinez, News Editor

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Amazon has released its first store that allows people to take their items without paying at the store. The new Amazon Go was first opened this year on January 22 in Seattle, Washington.

Amazon’s checkout-free store makes shopping feel like shoplifting. The store is guarded by a turnstyle that only allows people to scan their phone, letting them inside of the store. After that, all customers have to do is grab what they need and walk out, no need for a check-out station. When the customers walk out, the app that they downloaded in order to get in, charges their Amazon account.

To ensure not only security, cameras make sure that every item people grab from the store is charged on their account. How Amazon made sure of this is by adding cameras all over the store tracking what you pick up and put back while you are inside of the store.

With the release of Amazon Go, people worry that theft might become a problem. Many people are questioning the security cameras and if they can catch everything that the people do. So far, the cameras are working fine.

With permission from Amazon, some people attempted stealing items to try out how accurate the store’s cameras were. They would try to wrap a shopping bag around an item while it was still on a shelf, tucking it under their arm as they were walking out. The cameras still caught this and charged them for the item they “stole”.   

Gracie Carrasco, a seventh grader here at Dana Middle School thinks that it would be cool to experience the store. “I would like to go try it out and experience a cashier-free store. I think it would be interesting seeing people and being able to just walk out,” she says. “I think I would be overly excited and would spend over what I wanted to. But if I liked the store, then I would get used to it and treat it like a normal store.”

There are only a small amount of employees that offer help at the store. The tasks include helping customers with technical problems, and checking IDs at the alcohol section. The store is supposed to be quite similar to the grocery store company that Amazon owns, Whole Foods.

Amazon has changed the retail labor market, even more that it already has. With this

change, people might also spend more money without the checkout station.  

According to consumer psychologist, Kit Yarrow, people are not in contact with their money when they are spending, you’re more likely to spend and purchase more impulsively at a store like this one.  

 

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